| The racing season of the World Champions gets underway in Madonna di Campiglio in Trentino with the "Campioni in Pista" event |
- The official Ducati MotoGP (Ducati Lenovo Team) and WorldSBK (Aruba.it Racing - Ducati) teams presented together for the first time in the Company's history
- Ducati and Madonna di Campiglio: a winning combination that expresses “Made in Italy”, beauty and style
- Many enthusiasts in Madonna di Campiglio’s central square for Francesco Bagnaia, Enea Bastianini, Alvaro Bautista, Michael Ruben Rinaldi and for the new Desmosedici GP and Panigale V4 R
- "Campioni in Pista" proved to be a success also thanks to the participation of Audi and the collaboration with local institutions
Borgo Panigale (Bologna)/Madonna di Campiglio in Trentino (Trento), Italy, 25 January 2023 – After the extraordinary 2022 racing season, which ended at the top of both World Championships, Ducati does not lose its habit of staying on top, by choosing the mountains of Madonna di Campiglio (Trento, Italy) as the location for “Campioni in Pista”, the event that officially sanctioned the start of 2023 for the World Champions.
It is the first time in its history that Ducati has presented the official MotoGP (Ducati Lenovo Team) and WorldSBK (Aruba.it Racing - Ducati) teams at the same time. A strong signal from the Bologna-based motorcycle manufacturer, which in this way wanted to celebrate the importance and expertise of the best Ducati Corse team ever.
The "Campioni in Pista" event proved to be a great success from an organizational point of view, standing out for its ability to alternate institutional moments, such as the presentation of the liveries of the 2023 version of the Desmosedici GP and the new Panigale V4 R, with moments of fun on the snows of Madonna di Campiglio. The "Pearl of the Dolomites" confirmed itself as an ideal location for an event of this kind thanks to the numerous tourist, sporting and culinary attractions and the naturalistic context, which fully expresses those typically "Made in Italy" charm and style values that also characterize the Ducati brand around the world.
The official presentation of the Ducati teams took place on the morning of Monday 23 January at the Palacampiglio with global live streaming on the digital channels, while in the afternoon Ducati heroes met the public in the centre of Madonna di Campiglio: the reigning World Champions Francesco Bagnaia and Alvaro Bautista took to the stage in Piazza Sissi, accompanied by their respective teammates Enea Bastianini and Michael Ruben Rinaldi and by the motorcycles they will race with this season, on which both the World Champions have chosen to show off the number 1.
“Campioni in Pista” was created by Ducati in collaboration with Madonna di Campiglio Tourist Board and Trentino Marketing and with the participation of partners Lenovo, Aruba.it, Monster Energy, Shell and Audi. The event was attended by several representatives of the entities involved including the Councillor for Crafts, Commerce, Promotion, Sport and Tourism of the Autonomous Province of Trento Roberto Failoni, the President of Madonna di Campiglio Tourist Board Tullio Serafini and two representatives of Audi: the Managing Director of Audi Sport Sebastian Grams and the Director of Audi Italia Fabrizio Longo.
Claudio Domenicali, CEO Ducati: "With “Campioni in Pista” we experienced another remarkable moment for Ducati. For the first time in the Company's history, we launched together both MotoGP and WorldSBK official teams, the Ducati Lenovo Team and Aruba.it Racing - Ducati team. Resuming all together is a beautiful way to celebrate the value and skills of the best Ducati Corse squad ever, whose everyday work has taken us to the top of the world. After the incredible successes of the past racing season, the challenge of reconfirming ourselves fascinates us. I am happy that it started from a location like Madonna di Campiglio, a perfect expression of the "Made in Italy" of which we are proud ambassadors. Ducati is a brand distinguished by style, performance and technology, where passion for racing is a central element. Working while having fun is part of our philosophy. It adds value to what we do and allows us to commit even more by managing fatigue better. The beauty and opportunities of the mountains that welcomed us are the perfect opportunities to combine the commitments of the presentation event with moments of pure delight to give us the right energy for the start of the season."
Maurizio Rossini, CEO Trentino Marketing: "It was a great pleasure to have met up again with our friends from Ducati on the snows of Madonna di Campiglio for such an important event as the launch of the new racing season. Our wish is for a season full of satisfactions with the hope of meeting up again next January to celebrate them together here in Trentino.”
Tullio Serafini, Madonna di Campiglio Tourist Board President: "Thanks to “Campioni in Pista”, Campiglio hosted an event of absolute prestige, uniting a symbol of Italian excellence like Ducati with Madonna di Campiglio, a territory of excellence of the Altagamma Foundation, as well as enhancing the sporting vocation of our site and of the entire Trentino region. After the show with the ski champions, on the occasion of the Audi FIS Ski World Cup held in December, we returned to the ski slopes with the extraordinary champions of Ducati. For the Ducati teams and the many journalists present, it was two days of work, but also of fun, races on skis, wellness experiences in nature, moments of confrontation and opportunities to immerse oneself in the warm hospitality of Trentino region. Our territory gave its best to offer Ducati the most favourable context possible for the preparation of the next season. I would also like to remind that Ducati came to Trentino with Audi in Madonna di Campiglio. The House of the Four Rings has been our partner since 2013: ten years of cooperation and shared projects on a path linked to respect for the environment, passion for the mountains, and a certain determination to do things well.”
Audi’s participation enriched the prestige of “Campioni in Pista”. The Ingolstadt-based car manufacturer has been present in Madonna di Campiglio since 2013 as a partner of the site, with which it collaborates closely for the enhancement of the territory. The brand with the four rings took part in the event to wish Ducati Corse a 2023 full of satisfaction. Francesco Bagnaia, Enea Bastianini and Michele Pirro, great car enthusiasts, enjoyed the Audi Driving Experience, driving the Audi RS e-tron GT (100% electric car) on the frozen lake at the foot of the famous Spinale Direttissima ski slope.
On Tuesday 24 January, while Bautista and Rinaldi headed to Jerez de la Frontera to take part in the first WorldSBK test of the season, Bagnaia, Bastianini and a part of Ducati and Ducati Corse management enjoyed an early dawn ski run and then competed in a thrilling downhill challenge on the snow of the Skiarea Campiglio Dolomiti di Brenta Val di Sole Val Rendena on a morning characterized by good weather and cheerfulness.
“Campioni in Pista” is a further culmination of the incredible moment of Ducati, which in 2022 won everything there was to win in the racing, achieved a historic sales record by exceeding the milestone of 60,000 motorcycles delivered worldwide and gave evidence of its industrial growth plan with the inauguration of the new Finitura e Delibera Estetica building.
On Ducati.com website it is possible to see the official presentation of the teams that will take part in the 2023 MotoGP and WorldSBK championships. Further images of "Campioni in Pista" can be downloaded from Ducati Media House.
The press kits with information and photographs of the 2023 Ducati Lenovo Team and the 2023 Aruba.it Racing - Ducati Team are available in the Racing section of Ducati Media House.
#CampioniInPista #DucatiCorse #MotoGP #WorldSBK #ForzaDucati
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